Moms matter, too.
Supporting a baby means caring about the person doing the caring.
OUR STORY · BLOOM & RISE
Motherhood was never meant to be done alone.
Bloom & Rise was created by two therapists who kept seeing the same thing: moms were doing so much, often without the support they deserved.
We wanted to create something different. Not just a beautiful gift, but thoughtful care for moms, babies, and the relationships growing between them.
Get to know us ↘THE IDEA BEHIND IT ALL
When a baby arrives, everyone remembers the baby. We want moms to feel remembered, too.
THE PEOPLE BEHIND THE BOXES
Meet Jen & Aimee.
Therapists, moms, business owners, and the co-founders of Bloom & Rise.
Through our therapy practice, we've supported moms, babies, children, and families through postpartum anxiety, grief, identity shifts, feeding stress, relationship changes, and all the invisible work that comes with caring for others.
We kept noticing a gap: new moms didn't need another generic gift. They needed support that was practical, emotionally attuned, and made with them in mind.
So we created the kind of gift we wished more moms received.
WHAT GUIDES US
Thoughtful care, rooted in connection.
These aren't just words to us. They're what shape every box, resource, and conversation.
Connection is powerful.
Everyday moments of comfort, play, and being understood can make a difference.
Support should feel personal.
No two families, births, or experiences of motherhood look exactly alike.
Community changes everything.
We believe care grows stronger when people share knowledge, resources, and support.
Therapist-created. Thoughtfully curated. Rooted in maternal and infant mental health.
A NOTE FROM US
To the mom doing so much and rarely getting enough back.
We see you.
Motherhood can be beautiful, exhausting, funny, lonely, overstimulating, and tender — sometimes all before breakfast.
While babies receive so much love and attention, moms are often left with a vague “let me know if you need anything.” We wanted to make care a little more tangible.
You matter, too. And you deserve support that feels easy to receive.
With care,Jen & Aimee
MORE THAN A GIFT BOX
We're growing something together.
Bloom & Rise is about building a community where moms feel seen, understood, and supported — through useful resources, honest conversations, and gifts that recognize both mom and baby.